Reward earned
Keep the product, plus cash or product credit.
Get rewarded for your honesty. US Market Entry Intelligence for International Brands
Arfi is a curated community of US consumer experts, who we call insiders.
Hear directly from your US customers.
Already working with us? Log in to your dashboard
What insiders said
"Lighter than I expected. It sinks right in."
"I'd buy it again under [price]."
"I didn't know what 'Hyal' meant."
What you decide
NameExplain "Hyal" on pack
ChangePriceLaunch under [price]
TestFormulaLead with the benefits
KeepHow It Works
Help shape the next big thing! From brief to evidence.
A structured research protocol, run with real US shoppers who match your customer.
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01
Become an Insider
Tell us what you buy, love and skip. We match you to studies where your taste matters most.
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02
Get matched
When a founder's question fits what you know, you're invited. The product ships to you before it reaches US shelves.
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03
Share your honest take
A voice conversation with Mina, our AI researcher. When your take changes something, you hear about it.
Then
Get rewarded. See what changed.
Study update · Example
You said the pump was annoying. They're changing the pump.
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Brief
A 25-minute call with Mina in your native language. She drafts your study plan.
OutputObjectives, screener, interview guide
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Recruit
We match Insiders to your target customer and ship them your product.
OutputInsider matching begins
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Field
Mina interviews each Insider by voice, with real-time follow-ups.
OutputAudio and transcripts
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Analyze
Findings coded by theme and segment, backed by direct quotes.
OutputFindings, themes, insights
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Decide
Ranked recommendations you can act on before launch.
OutputAnalysis report
- Method
- Moderated voice interviews grounded in Human Centered Design
- Sample
- Your selected amount of matched US consumers
- Languages
- English, Korean, French, Spanish, and more
- Stimulus
- Product, packaging, names, claims, 3D views
- Analysis
- Coded themes and insights by segment
- Deliverable
- Report and study workspace of labeled data
Why Insiders Join What We Test
You're not the audience. You're the co-designer. Your answers already live with the people you're building for.
First access
Try Korean products before they launch in the US.
A real say
Your words reach founders directly and shape real decisions.
No sales pitch
No ads, no sponsored posts, no scripts. Just your honest take.
Rewards
Keep what you test, and get rewarded for your time.
See your impact
Every study shows you what changed because of you.
A panel worth joining
Grow your standing as your insight proves out.
Names
Does your brand or product name land in English?
Packaging
What US shoppers notice, trust and skip on the shelf.
Positioning
How to tell your founder story so Americans get it.
Products
Real use at home: texture, results, repurchase intent.
Meet Mina
Mina listens so founders can hear you. The researcher behind every conversation.
Mina is Arfi's AI researcher. She runs every conversation in your chosen language, asks the follow-up a good researcher would, and makes sure founders hear what you said in your own words.
Mina is Arfi's AI researcher. She runs every interview, in Korean or English, asks the follow-up questions a good researcher would, and turns hours of conversation into clear findings.
- Format
- Voice-first
- Length
- 5–20 minutes
- Languages
- Korean, English, Spanish, French
- Tone
- Sincere but blunt
- Languages
- Korean, English, French, Spanish
- Format
- Voice-first interviews
- For Brands
- Onboarding and study design
- For Insiders
- Short, honest conversations
The Name
In Hakha Chin, a language of Chin State in Myanmar, arfi means stars. Travelers have always found their way somewhere new by the stars. For brands entering a new market, the stars are the people they hope to serve. Every answer a founder needs already lives with them.
A Note from Our Founder
I'm a human-centered designer, and I've always believed the answers live within the people you build for. Korean founders kept telling me the same story: products made with real care that stumbled in the US over a name, a package, or a story that didn't translate. Arfi puts those founders in conversation with the people who will actually use what they make. If you know what you love and why, Arfi is built for you.
FAQ
Questions, answered.
Is it free to join?
Yes. Joining Arfi costs nothing.
What do I get for taking part?
You keep the products you test, and studies come with rewards for your time.
Who sees my answers?
The brand sees what you said, never your name or contact details.
Is Mina a real person?
Mina is Arfi's AI researcher. She talks with you so your feedback reaches founders in your own words.
Who are the Insiders?
Real US shoppers who joined Arfi. We match them to your ideal customer for every study.
Can I do everything in Korean?
Yes. Mina runs your onboarding in Korean or English.
What do I get at the end?
A report with findings and clear next steps, plus ongoing access to your study workspace.
How much does it cost?
It depends on how many Insiders you need and what you want to test. Book a demo for a quote.
Become an Arfi Insider.
Join the waitlist. We'll let you know when your first study opens.
Speak directly with your first US customers.
Before you spend a dollar on influencers.